GetResponse Review 2026: Features, Pricing, Pros & Cons

GetResponse has been around since 1998 — longer than almost every other tool in this category — and it shows in how broad the product has become. Where Kit stays narrowly focused on newsletter writers and Brevo leans into being the cheapest option, GetResponse tries to be the single platform behind email, automation, landing pages, webinars, and basic ecommerce. This review looks at what you get on each plan, where the pricing actually lands in 2026, and who gets the most value out of GetResponse specifically.

Quick verdict

GetResponse is the strongest pick in this category if your content funnels into a webinar, a course, or a small-business sales process — its native webinar hosting is a genuine differentiator that neither Kit nor Brevo offers. It’s a weaker fit for a writer whose only goal is a clean, text-first newsletter; Kit’s deliverability reputation and creator-specific commerce tools are more directly built for that single job.

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What GetResponse actually is

GetResponse started as Autoresponders.com, a small autoresponder tool built by a Polish entrepreneur, and rebranded to GetResponse in the early 2000s. That history matters a little for trust signals: it’s one of the longest-running independent email platforms still operating under its original ownership, rather than a startup that got acquired or a recent rebrand chasing a trend. Today it markets itself as an “all-in-one” marketing platform — email plus automation, landing pages, funnels, webinars, and ecommerce tools — aimed more at marketers and small businesses than at pure newsletter writers.

GetResponse pricing in 2026

GetResponse retired its older plan names (Email Marketing, Marketing Automation, Ecommerce Marketing) in early 2025 in favor of Starter, Marketer, Creator, and Enterprise. Like Kit, GetResponse prices by contact count — your bill rises as your list grows, regardless of how engaged those contacts actually are. That’s the opposite of Brevo, which prices by email volume rather than list size; worth keeping in mind if you’re comparing the two directly, since a “cheaper-looking” plan on one tool can work out more expensive than the other depending on how large your list is versus how often you actually email it.

Pricing below is at 1,000 contacts on monthly billing, current as of November 2026 on getresponse.com/pricing (the official page displays pricing in EUR by default; the USD figures here are reconciled across multiple independent sources — confirm the exact number in your currency before buying, since published prices change periodically):

Plan	Price (1,000 contacts, monthly)	Automation	Webinars	Landing pages
Free	$0	None	No	1
Starter	$19/mo	1 workflow	No	Unlimited
Marketer	$59/mo	Unlimited workflows	Yes (up to 100 attendees)	Unlimited
Creator	$69/mo	Unlimited workflows	Yes, plus paid webinars	Unlimited
Enterprise	Custom quote	Unlimited, advanced	Yes, larger capacity	Unlimited

A few things worth knowing before picking a plan:

• The free plan genuinely still exists — some older reviews and forum posts claim GetResponse dropped it, but that’s out of date. It’s capped at 500 contacts and 2,500 newsletter sends per month with no automation, which makes it more of an extended trial than a plan you’d run a real newsletter on long-term.
• Starter includes exactly one automation workflow, which is more generous than it sounds if your needs are simple (a single welcome sequence), but you’ll outgrow it quickly if you want branching logic or multiple journeys.
• Webinars only appear from Marketer up — if that feature is the reason you’re considering GetResponse, Starter won’t get you there.
• Annual billing saves roughly 18% across tiers, consistent with most of this category.

Key features

Marketing automation builder

GetResponse’s automation workflows use a visual, drag-and-drop canvas similar in concept to Kit’s — triggers (a tag, a page visit, a purchase, a date) connect to actions (send an email, wait, apply a tag, branch on a condition). It’s more marketing-department-flavored than Kit’s creator-focused version: you’ll find condition blocks tied to ecommerce events and lead scoring that a pure newsletter writer would never touch, but that a small business running funnels will use regularly.

Webinars — the feature that actually sets GetResponse apart

This is the one capability in this review category that isn’t a close call. GetResponse hosts webinars natively, as a built-in platform feature, not a third-party plugin bolted onto an email tool. Available from Marketer up (100 attendees), it supports live presentations, screen sharing, polls, and — on Creator — paid webinar registrations tied directly into GetResponse’s own checkout. If your content strategy already includes live training, product demos, or a webinar-based sales process, this single feature can be the deciding factor over Kit or Brevo, since both of those would require you to bolt on a separate tool like Zoom, Demio, or WebinarJam and then connect it back to your email platform manually.

Landing pages and funnels

GetResponse’s landing page builder covers more ground than Kit’s — not just opt-in pages, but multi-step funnels (lead magnet → tripwire offer → upsell) with built-in analytics on each step. It’s closer to a lightweight ClickFunnels-style tool bundled into the email platform than to Kit’s intentionally simple landing pages.

Ecommerce tools

Paid plans integrate with Shopify, WooCommerce, Magento and others to pull product and order data into campaigns and automations — abandoned-cart recovery, product recommendation blocks based on browsing or purchase history, and promo-code-driven automations. This is a real step up from Kit’s checkout-focused commerce features if you’re running an actual catalog rather than selling one digital product or a paid newsletter.

AI email generator

GetResponse includes an AI tool for drafting subject lines and email body copy from a short brief, similar in concept to Kit’s AI assistant. It’s a time-saver for first drafts rather than a replacement for editing; expect to rewrite the output rather than publish it as-is.

Deliverability

GetResponse maintains dedicated IP pools and standard authentication (SPF, DKIM, DMARC support) consistent with other established ESPs in this category. Independent inbox-placement studies don’t consistently rank one of these tools far above the others, and results shift month to month depending on methodology — treat any single deliverability percentage you see cited as a snapshot, not a permanent ranking. What matters more in practice is sender behavior: list hygiene, engagement rates, and avoiding spam-trigger content affect deliverability more than which platform you’re on.

Support and migration

Free-plan users get access to GetResponse’s help center and email support. Paid plans add live chat, and GetResponse’s team can assist with migrating contacts and some automations from other platforms, including Mailchimp — the amount of hands-on help scales with plan tier, so confirm what’s included before counting on it as your main reason to switch.

Who should use GetResponse

GetResponse is a strong fit if most of the following describe you:

• Your content strategy already includes (or is heading toward) webinars, live training, or product demos
• You’re running a small business where email, landing pages, and a sales funnel need to live in one place
• You sell or plan to sell online courses and want registration, paid webinars, and email in a single tool
• You run an ecommerce store and want abandoned-cart and product-recommendation automation built in
• You’d rather have one subscription covering several marketing functions than stitch together separate tools

Who should look elsewhere

• Pure newsletter writers whose main goal is a clean, text-first email and a strong sender reputation will likely get more value — and a simpler interface — from our Kit review.
• Anyone trying to stay at $0 for as long as possible should look at Brevo instead; GetResponse’s free plan is the most restrictive of the tools we cover, capped at 500 contacts with zero automation.
• Solo creators monetizing primarily through paid newsletters or digital products will find Kit’s native checkout and tip-jar features more directly useful than GetResponse’s broader, business-oriented toolset.

See our full roundup, best email marketing software for bloggers, for a side-by-side look at GetResponse against Kit and Brevo.

Pros and cons

Pros

• Native webinar hosting — a genuine differentiator, not available on Kit or Brevo
• Broad all-in-one feature set: email, automation, landing pages, funnels, and ecommerce tools in one subscription
• Starter plan includes at least one automation workflow, more generous than most competitors’ entry tier
• Mature ecommerce integrations (Shopify, WooCommerce, Magento) with abandoned-cart recovery
• One of the longest-operating independent ESPs in the category, which shows up in platform stability
• Free plan still exists for low-volume testing, despite some outdated claims otherwise

Cons

• Free plan is the most restrictive of the three tools covered on this site — 500 contacts, no automation
• Webinars require Marketer or above; Starter users don’t get access
• Contact-based pricing scales up the same way Kit’s does, so cost rises with list size regardless of engagement
• Creator-commerce features (paid newsletters, product checkout) are newer and less proven than Kit’s
• Broader feature set means a steeper learning curve than a narrowly-focused tool like Kit

Final verdict

GetResponse earns its place in this category almost entirely on the strength of one feature: native webinars, bundled with an otherwise capable automation and landing-page platform. If webinars, courses, or small-business funnels are part of your plan, it’s genuinely hard to beat on a feature-per-dollar basis — you’d otherwise be paying for a separate webinar tool on top of your email platform. If you’re a pure newsletter writer who will never touch a webinar, that breadth is mostly unused weight, and Kit’s narrower, creator-specific focus is likely to serve you better.

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